What is On Page SEO and Off Page SEO?

You can achieve SEO rankings by making simple strategies. Search Engine Optimization is divided into two different categories viz. On-Page and Off-Page SEO is a part of Search engine optimization. However, it would be the only strategy to achieve the best SEO ranking.

What is On-Page SEO?

On Page SEO and Off Page SEO

SEO for Beginners

On-Page Search engine optimization is a technique of optimizing your website in order to increase traffic level which affects your search engine rankings. Increasing traffic is the first goal to keep in mind for every web developer. In this technique factors like adding relevant keyword is mandatory. However not only this but a lot of factors affecting will be mentioned below.
Below we have listed all the factors that are affecting on-page search engine optimization.


The most important factor is the Title Tag. The title tag should not be too long nor not too short. The important thing is it should be descriptive. It is a very important factor for search engine optimization to increase your site’s rankings. So the title tag has greater importance than other factors. Most importantly your title tag must include the targeted keyword.

Focus keyphrase
Focus Keyphrase also follows the same funda of the title tag. It should not be too long nor too short. Basically it is nothing but your targeted keyword should be highlighted here. It affects a lot because search results will be shown on the basis of it. Choosing the correct key phrase is the most important.

Meta Description

Meta Description is nothing but a short description of your blog. It appears below your URL on a search engine results page and below a headline in a social post. You have to be sure to include any relevant keywords in this area so they can be picked up by search engine crawlers. A good meta description contains about 300 characters or below it.

Alt Text for Images

Any content management system should allow you to add something called “alt text” to all images on your website. This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.

Page Content

To drive greater traffic in your internet site and boom its popularity, you want to offer visitors a motive to maintain coming lower back. So it is very important to write user-friendly content on your blog pages. Your content material desires to be highly satisfactory and applicable. This relates to how an awful lot of time people spend on your website per visit.

Inbound Link

Inbound links make your site easy to navigate for visitors, but they also make it easier for search engines to understand your site and index your pages, and this will result in a higher rank. At the very least, each page on your site should link back to its category or subcategory page and to the homepage.

Page load speed

Google wants to help google users by quickly loading the searched content. Therefore, optimize your pages so that they as fast as possible. It helps your site rank higher in the search results.

What is Off-Page SEO?

On Page SEO and Off Page SEO

In this, you don’t have control over your website. In simple words, it is nothing but obtaining links from other websites. Although it is quite difficult than On-Page SEO. If you want to achieve this you have to improve On-Page Search Engine Optimization. Because if your On-Page Search Engine Optimization is good then your traffic will increase.

Link Building

The ranking of your website relies upon link constructing, now not on the number of links however the quality of links. Adding outside links to your web page can growth the excellent of your website online and make it rank higher. It isn’t always the wide variety and satisfactory of links pointing to your website this is important attention, however, the websites from wherein those links come. You need to feature links from web sites that are rated high on google search console.

In links also there are of two kinds do-follow link and no follow link. During the building link, you have to see whether it is a do-follow link or no-follow link.

Social Media Marketing

Social media is a huge platform and there are many opportunities to gain traffic. Nowadays, every individual is having social media accounts so sharing your blogs on social media will drastically increase your traffic. It is likewise a method for accomplishing free attention as clients will regularly ‘like’ or ‘offer’ something that they feel merits investigating, possibly expanding your rankings considerably further. Successful web based life showcasing will cause your profile increasingly appealing and more individuals to can discover your profile and visit you. Social media marketing is an efficient method for promoting an online business.

Guest Blogging

When done correctly guest blogging is one of the most effective methods to get links. Guest blogging can be a valid way to get links back to your website provided that you don’t do it just for links and that you don’t overdo it. The trick is finding websites in your industry that aren’t in direct competition with your own, and asking the site owners/managers if you can contribute a blog article for their readers.
So if you follow the instruction or all factors perfectly it will help you to rank your website on the google search engine. You can gain a lot of traffic which in turn increases your SEO Rankings.

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