Types of links used in Digital Marketing

So today we will be discussing various types of links used in digital marketing.

types of links

Links – Types Of Links
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What is a link?

Links can be a text or image on a website page that a user can click so as to access or get connected to another document/web page.

Let’s see some of the definitions of a link;

When talking in terms of communication, a link is a connection between two devices.

A link refers to the capability of sharing or viewing shared information in data management or a file system.

In terms of the Internet, a link is more appropriately referred to as a hyperlink that can connect two different documents as well as various sections in the same document.

In HTML, the <a> tag – Used to create a link between different objects and web pages on a website.

The <link> tag – Used to create a link between a web page and an external resource in HTML.

Soft links and hard links are used to make links between files/directories in Linux.

So, basically a very simple way of putting the links is anything that leads you to somewhere after you click on it is called a link. It could be in the form of text, image, and even video.

There are so many types of links available on the web and let’s discuss them in detail with the pros of using them.

Types of Links

Internal link

Internal links are easy, fast as well as free to create. It appears in website navigation and also in the content. Internal links are the links you see on a webpage that navigates you to another web page of the same domain. They pass authority from one page to another.

types of links

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External link

Links from other sites into yours can be called external links. They point to a separate domain and are difficult to control. It appears in the body text as well as in the content. If another website links to you, consider it an external link to your site and vice-versa.

external link

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By clicking on a hyperlink enables you to jump to the different text elements in a post or different websites. Hyperlinks are implemented using the <a> anchor tag and <link> link tag. The <a> tag is used to create a link between different objects and web pages on a website. The <link> tag used to create a link between a web page and an external resource in HTML.

Syntax of the anchor tag

 <a href=”URL”>link text</a>

Syntax of link tag

 <head> <link rel=”stylesheet” type=”text/css” href=”style.css”></head>


Permanent link

Your permalink structure determines what your URL will look like for each of your blog posts. This is one of the most important optimization settings because your permalink structure will directly impact your Search Engine Optimization (SEO). In short, it is a unique URL that represents our blog post on the web.


Image credits: “Wikimedia Commons”

Permanent link (Permalink) is a link that enables a user to link to a post, article, web page, or other Internet content that is dynamically created.


They are also called inbound links and are created when one website links to another. Backlinks to your website are a signal to search engines that others confirm for your content.

There are two types of backlinks: one is a do-follow backlink and the second is no-follow backlink.

DoFollow backlinks

DoFollow links help a lot in increasing the ranking of your site in the search engine and it can prove to be very beneficial for your blog. There is no attribute in a DoFollow link.

<a href=”myweb.com”>Link Text</a>

NoFollow backlinks

NoFollow backlink proves to be somewhat beneficial for your blog, it gives a natural look to your profile link. This link does not help in ranking your site.

<a href=”myweb.com” rel=”nofollow”>Link Text</a>

Guest Blogging Links

Guest blogging is also known as guest posting, it is the practice of contributing a post to another person’s blog in order to build strong relationships, exposure, authority, and links. The concept of guest blogging is that you write a blog article according to the requirements of a particular blogger and get a backlink in return.

Image credits: “TOMSSEOLINK”

SEO guest blogging offers a strong opportunity to secure a link back from another website, in addition to the other marketing considerations. Want to know more about links then click here.

There are two types of links in Linux/UNIX systems:

Soft link (symbolic link)

A soft link is very similar to a shortcut option available in Windows. It contains information about the destination file. The symbolic link points the link to the file or directory name. This is the main difference between both links. As the soft link is pointing to the file or directory name, the link will not be accessible if the original file or folder is deleted/removed.
A soft link is very similar to a shortcut option available in Windows. It contains information about the destination file.

Hard link

A hard link is a reference or pointer to the exact file. So we can access the original file is removed or moved from the original location. You can create one or more hard links for a single file. Hard links cannot be created for directories and files on a different filesystem or partition and A hard link is a label stored in a directory structure that refers to the OS to the file data when it is accessed.

Links from Q&A Sites

Go on sites like Quora, Yahoo Answers, Answerbag and offer useful answers to questions. While posting an answer to the other questions you can add your website URL to some of the business-related words in that answer. Then while reading your answer in quora people may click on those words which are added with your website URL. This is the process to get backlinks and traffic to your website.

  • Q&A Platforms:
  • COM

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